$0 to Booked: How to Become the Go-To Dog Trainer in Your Area
A free 60-minute live training for dog pros who are great with dogs…
but tired of feeling overlooked by humans.
March 2nd at 4pm PT | FREE
You didn’t get into this industry to become a content creator.
You got into it because you love dogs.
Here’s the truth:
You can be incredible with dogs and still struggle to get clients.
Skill alone doesn’t make you visible. And visibility alone doesn’t make you booked.
Right now you might be:
➡️ Waiting on referrals that don’t come consistently
➡️ Posting on Instagram hoping something sticks
➡️ Thinking you need ads
➡️ Wondering why less qualified trainers seem fully booked
➡️ It’s not because they’re better.
➡️ It’s because they’re positioned in their community.
What you'll learn
âś” What Actually Gets You Local Clients (Without Ads)
The simple visibility moves that make people see you as THE trainer in your area.
âś” How to Turn a Free Pack Walk Into Real Inquiries
Why most dog pros host events that go nowhere and how to structure yours so people want to hire you after.
✔ The Real Reason You’re Not Getting Consistent Bookings
It’s not your skill with dogs. I’ll show you what’s missing and how to fix it right away.
Who This is For
This training is for you if:
-
You’re a dog trainer, behavior consultant, or dog pro
-
You want more clients
-
You’re tired of relying on hope-based marketing
-
You know you’re capable of more, but your calendar doesn’t reflect it
It’s not for you if:
-
You’re looking for overnight hacks
-
You want passive income without community presence
-
You aren’t willing to lead
This is about stepping into authority.
Hi I’m Jojo
I started as a dog walker in 2009 and became the first pack walker in my city. A result of training under Cesar Millan, who I’ve now worked with for over a decade. I’m an official workshop trainer and behavior consultant on his show Better Human, Better Dog.
Along the way, I built a six-figure dog business that still thrives today under the team I trained. What I’ve seen again and again is that dog pros are amazing with dogs (and a little obsessed with learning more), but often struggling with admin, boundaries, pricing and clients.
That’s why I created LEAD Academy, to give walkers and trainers the tools to succeed with both behavior and business.
Event Details
📍 When: Monday, March 2nd at 4pm PT
💻 Where: Zoom (link sent right after you register plus you'll get access to the replay after the live call)
Cost: Free for dog pros!
What dog pros have to say about working with Jojo:
Peter - Pete’s Pack Walks, SC
For me, the best way to learn and gain confidence is by doing things hands on. That being said, this group was honestly very helpful in terms of information learned, techniques and tools to try, all about how dogs think, as well as marketing, getting my numbers straight, hiring, paperwork etc.  even though I wasn’t very active in the live zooms, I honestly got a ton out of this course and I really appreciate you allowing me to join.
Also things I implemented in my training that I learned in this group that helped me get new clients!!
Page - Happy Tails Groom & Board, AL
Lead Academy has been life-changing for me and my business. Even after 20+ years in the pet care industry, I learn something new from Jo in every video, every Zoom, and every lesson! Her energy and teaching style make concepts easy to understand and just as easy to share with clients.
Her focus on dog psychology has transformed our training program. We’re no longer just sending home obedient dogs. We’re helping owners truly understand their dogs, which has led to happier, more fulfilled dogs and more satisfied clients. This approach has also been so beneficial to our boarding, grooming, and daycare services!Â
The community Jo has built is also something very special! It’s supportive, inspiring, and encouraging. We’ve already signed up for her monthly subscription because we value it so much and don’t want to miss being a part of it.Â
I’m forever thankful for this program and 100% recommend it to anyone who works with dogs from dog walkers/trainers to rescue/foster care, to large facilities like mine! Everyone has something to gain from lead academy!Â
$0 to Booked:Â How to Become the Go-To Dog Trainer in Your Area
A free 60-minute live training for dog pros who are great with dogs…
but tired of feeling overlooked by humans.
March 2nd at 4pm PT | FREE